Monday, May 18, 2009
Say it after me: I-Am-a-Shill
My first reaction to this story on The Daily Beast was to look for the small print labeling it an ad. Sadly, it's not an ad but real-live editorial content. Sort of.
Written by one Dr. Susan Roberts, a professor of nutrition and professor of psychiatry at Tufts University (who also just happens to be the author of a brand-new! fabulous! dieting book), this piece purports to tell you why crash dieting is just as effective as "more gradual weight-loss" regimens.
Dr. Roberts left out one tiny factoid here: No diets are effective in the long-term.
So yeah, Dr. Roberts, maybe crash dieting is "just as effective" as Weight Watchers or Jenny Craig. But how could you have neglected to mention the fact that more than 95 percent of dieters not only gain back the weight they lost but they gain back more? Have you not seen the UCLA study showing that diets don't work? Maybe you think your new diet is better than every other diet that's ever been marketed. Or maybe you just don't care, so long as you make a buck here. Or a lot of bucks.
I expect better than this from a professor of psychiatry. And even, frankly, from Tina Brown's website. Brown used to be editor of The New Yorker, for god's sake, a magazine renowned for its fact-checking and reporting excellence.
How the mighty have fallen.