Saturday, January 31, 2009
From the department of Gee, I wonder why
comes a gem of a press release that begins like this:
Yikes! 1 of 3 Canadian Women Battling Body Image
TORONTO, ON --- January 27, 2009 --- The mirror doesn’t lie. From muffin tops to thunder thighs, from junk in the trunk to flabby arms, Canadian women say they don’t like what they see.
Um, do you think there could be a connection here?
I get a lot of press releases like this, most of them hawking diets. Some, like this piece of work, pretend to promote positive body image even while undermining it. Note to PR flacks: My readers and I are smarter than you are. We can see the strings moving your arms and legs. And we know who benefits from garbage like this, and it isn't us. I won't name the ridiculous "expert" this press release is flogging except to say that s/he is not supporting positive body image.
Have you come across other oxymoronic examples? Send them my way.